Rascism is the fear of loosing superiority

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Older people don't see the internet as an intellectual gap, but as a gap between them and their children

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In an overpolluted world, people seek for tokens of purity

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People today are fed up with public awareness messages, but more then ever they seek for attractive ways to participate to social profit causes

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Life is a save adventure

- We observe an increasing need for freedom and adventurious leisure and travel activities.
The only difference with earlier times is that people want to experience the max, with a
minimum of risks and maximum of comfort

- Think about SUV's, Connections travel, AS Adventure, ...

People want to die young, but as late as possible

- We observe an increasing need for Healthy products and lifestyle enablers
- People want to enjoy life in a healthy condition as long as possible
- People want to stay young, don't want to grow old

- Think Bertolli, Danacol etc...
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